December 2024 Director's Journal

When you next visit Sitka’s website, you will experience the culmination of over two years of behind-the-scenes effort: fundraising, technical teamwork, intergenerational design and playful collaboration.
This journey began with a transformational grant from the M.J. Murdock Charitable Trust to replace Sitka’s aging database and website, both on the brink of becoming technically obsolete. While necessity initiated the project, what has stood out most is how every step of the process has been shaped by the unique spirit of this place and our commitment to sharing it with an ever-widening community.

“Sitka programs serve so many different audiences,” reflects Program Manager Maria Elting. “From the instructors and adult learners who take part in our workshops, to the professional artists and ecologists who stay in residence, to the local schools and families now served by K-8 Create, Sitka’s community is international and intergenerational.”

“One of my favorite parts of this project,” adds Tamara Jennings, Sitka’s Project Manager and the lead on this rollout, “was how we focused on functionality first—not just the look and feel. Who does Sitka serve? How can the website best support their different needs and how they engage with us? The needs-based design approach everyone brought to this project was truly inspiring.”

The website redesign also prompted us to explore Sitka’s visual identity. Over time, Sitka’s logos—across print and online—have evolved, come full circle and evolved again. As part of this process, we rediscovered the original 1970 logo created by renowned Oregon designer Byron Ferris, whose work was deeply inspired by the essence of Cascade Head. You can read more about Byron’s story in our interview with his wife, Carol Ferris, in this newsletter.

This project represents more than just a technical upgrade—it’s a reminder of what happens when people come together with intention and creativity. It’s a testament to the generosity of Sitka’s supporters and the enduring connection that binds those who care about this special place across decades and generations.

As we look to the New Year, I am grateful for everyone who makes our work possible. Your belief in Sitka ensures that this extraordinary community continues to grow and thrive.

If you are moved to be part of this progress, consider supporting our annual giving campaign. Every contribution is a step toward strengthening Sitka’s future. The first $60,000 in gifts made by December 31 will be matched by a generous grant from the James F. and Marion L. Miller Foundation, and the first $30,000 will be tripled by a matching gift from Sitka’s board of Directors.

Thank you for being part of our story.

With gratitude,

Alison Dennis Executive Director